Franchise owners
Operators with 1-20 locations who need tighter labor, food, service, standards, and manager accountability.
QSR operator, franchise consultant, and product builder
Franchise execution, sharper systems, better growth.
I help franchise owners and growth-stage operators tighten execution, protect margin, and build systems people will actually use. My work spans 10 Domino's locations, 250+ team members, Papa John's consulting, and product ventures including Protocol Pal, Spotter, Bonus Batch, and True North Health Labs.
20+ years
QSR leadership
10 locations
Built and operated
250+ people
Teams developed
Full P&L
Owned the numbers
Positioning
Not a theorist. Not a deck-only consultant. An operator who knows what breaks.
I am useful when a business needs the practical truth: where margin is leaking, why managers are not executing, why openings feel harder than they should, and where technology can remove friction instead of creating another dashboard nobody uses.
My work sits between the floor, the franchisee, the brand standard, and the owner. That is where the real operating system lives.
Who I help
Best fit when the business has real stores, real pressure, and no room for soft advice.
QSR brands
Teams opening markets, rebuilding performance, coaching franchisees, or turning brand standards into daily habits.
Growth-stage operators
Founders who need practical systems, simple scorecards, and tools that help the business scale without chaos.
Where I help
Focused operating help for brands and franchisees who need better execution.
Performance diagnostics
Store audits, P&L review, labor patterns, brand compliance, service speed, food quality, and the habits behind the numbers.
Franchisee coaching
Business reviews, accountability rhythms, manager development, scorecards, and direct coaching that operators can use Monday morning.
Openings and rebuilds
Site readiness, staffing plans, vendor coordination, SOPs, training, remodel support, and launch standards from concept to keys-in-hand.
Operator technology
Practical apps, AI-assisted workflows, content systems, customer acquisition pages, and internal tools that support execution instead of distracting from it.
Problems I solve
The difference between busy stores and controlled stores is usually visible before the spreadsheet.
- Food and labor drift: costs moving quietly because routines, ordering, prep, scheduling, and follow-up are not tight enough.
- Manager accountability gaps: unclear standards, weak shift ownership, and no rhythm for coaching the people running the floor.
- Franchisee performance misses: brand compliance, speed, service, cleanliness, and profitability not lining up inside the same operating cadence.
- Opening and rebuild chaos: new stores, remodels, or turnaround work depending too much on heroics and too little on repeatable systems.
- Technology that does not change behavior: tools collecting information without making execution easier, faster, or more visible.
Proof of work
Experience that touches ownership, consulting, executive operations, and product building.
Franchise ownership
Domino's Pizza Alberta
Built and operated 10 locations, led 250+ people, owned full P&L responsibility, negotiated leases and suppliers, developed managers, maintained audit standards, and exited through a structured sale.Franchise consulting
Papa John's
Current Franchise Business Consultant supporting Alberta franchise operations, store audits, franchisee profitability, business reviews, brand compliance, and new-store support.Executive operations
Brooklyn Dumplings Shop
Directed operations across Alberta and British Columbia, including onboarding, openings, vendor negotiation, SOPs, audit frameworks, financial controls, and menu integration.Projects and product work
Selected projects that show how I build, organize, and ship.
My project work shows the same pattern I bring into consulting: organize messy ideas, define the workflow, build the customer path, and ship something people can actually use.
Live app ecosystem
Protocol Pal
Fully operational protocol app and product system built around structured workflows, content libraries, user tools, and AI-aware operating patterns. Visit Protocol Pal
Consumer mobile product
Spotter
A gym-focused dating and social product with mobile app architecture, identity flows, safety thinking, location-aware discovery, and launch-readiness work. Visit Spotter
Food marketplace
Bonus Batch
A surplus-food marketplace concept with customer app flows, merchant economics, QR redemption, partner agreements, and release-gate discipline. Visit Bonus Batch
Health education platform
True North Health Labs
A research and education site with peptide libraries, calculators, resource paths, commerce routing, and Protocol Pal integration. Visit True North Health LabsHow I work
Find the real constraint
I look past symptoms and isolate what is actually blocking performance: people, process, economics, standards, tools, or leadership rhythm.
Make execution visible
Operators need scorecards, routines, standards, and follow-up loops that make good performance repeatable.
Keep tools practical
Technology should reduce friction, not create another management chore. If it does not change behavior, it is decoration.
Consulting engagements
Simple ways to bring operator discipline into the business.
Store or market diagnostic
A focused review of operations, standards, labor, food, service, and P&L patterns with a practical action plan.
Franchisee performance coaching
Business reviews, scorecards, manager routines, and accountability rhythms that help operators improve week by week.
Opening or rebuild support
Hands-on support for staffing, launch standards, vendor coordination, training, and the systems that make execution repeatable.
Start here
Bring me the operating problem. I will help make it clearer.
Send me the market, number of locations, and the issue you want fixed first. I will tell you quickly whether I can help. I am based in Calgary and available for consulting conversations.