Performance diagnostics
Store audits, P&L review, labor patterns, brand compliance, service speed, food quality, and the habits behind the numbers.
QSR operator, franchise consultant, and product builder
Franchise execution, sharper systems, better growth.
I help franchise owners and growth-stage operators tighten execution, protect margin, and build systems people will actually use. My work spans 10 Domino's locations, 250+ team members, Papa John's consulting, and product ventures including Protocol Pal, Spotter, Bonus Batch, and True North Health Labs.
20+ years
QSR leadership
10 locations
Built and operated
250+ people
Teams developed
Full P&L
Owned the numbers
Positioning
Not a theorist. Not a deck-only consultant. An operator who knows what breaks.
I am useful when a business needs the practical truth: where margin is leaking, why managers are not executing, why openings feel harder than they should, and where technology can remove friction instead of creating another dashboard nobody uses.
My work sits between the floor, the franchisee, the brand standard, and the owner. That is where the real operating system lives.
Where I help
Focused operating help for brands and franchisees who need better execution.
Franchisee coaching
Business reviews, accountability rhythms, manager development, scorecards, and direct coaching that operators can use Monday morning.
Openings and rebuilds
Site readiness, staffing plans, vendor coordination, SOPs, training, remodel support, and launch standards from concept to keys-in-hand.
Operator technology
Practical apps, AI-assisted workflows, content systems, customer acquisition pages, and internal tools that support execution instead of distracting from it.
What I notice fast
The difference between busy stores and controlled stores is usually visible before the spreadsheet.
- Labor discipline: schedules built around habit instead of demand.
- Manager drift: unclear standards, weak follow-up, and no ownership of the shift.
- Margin leakage: food, labor, delivery, refunds, waste, and vendor terms quietly stacking up.
- Launch friction: openings that depend too much on heroics and too little on systems.
- Tech drag: tools that collect data but do not change behavior.
Proof of work
Experience that touches ownership, consulting, executive operations, and product building.
Franchise ownership
Domino's Pizza Alberta
Built and operated 10 locations, led 250+ people, owned full P&L responsibility, negotiated leases and suppliers, developed managers, maintained audit standards, and exited through a structured sale.Franchise consulting
Papa John's
Current Franchise Business Consultant supporting Alberta franchise operations, store audits, franchisee profitability, business reviews, brand compliance, and new-store support.Executive operations
Brooklyn Dumplings Shop
Directed operations across Alberta and British Columbia, including onboarding, openings, vendor negotiation, SOPs, audit frameworks, financial controls, and menu integration.Projects and product work
Operator instincts applied to products, marketplaces, and customer acquisition systems.
My project work shows the same pattern I bring into consulting: organize messy ideas, define the workflow, build the customer path, and ship something people can actually use.
Live app ecosystem
Protocol Pal
Fully operational protocol app and product system built around structured workflows, content libraries, user tools, and AI-aware operating patterns. Visit Protocol PalConsumer mobile product
Spotter
A gym-focused dating and social product with mobile app architecture, identity flows, safety thinking, location-aware discovery, and launch-readiness work. Visit SpotterFood marketplace
Bonus Batch
A surplus-food marketplace concept with customer app flows, merchant economics, QR redemption, partner agreements, and release-gate discipline. Visit Bonus BatchHealth education platform
True North Health Labs
A research and education site with peptide libraries, calculators, resource paths, commerce routing, and Protocol Pal integration. Visit True North Health LabsHow I work
Find the real constraint
I look past symptoms and isolate what is actually blocking performance: people, process, economics, standards, tools, or leadership rhythm.
Make execution visible
Operators need scorecards, routines, standards, and follow-up loops that make good performance repeatable.
Keep tools practical
Technology should reduce friction, not create another management chore. If it does not change behavior, it is decoration.
Start here
Bring me the operating problem. I will help make it clearer.
Send the market, number of locations, current challenge, and what a useful first win would look like. I am based in Calgary and available for consulting conversations.